About Florence, Oregon

Florence is "Oregon's Coastal Playground". This is the place where the Siuslaw River meets the Pacific Ocean. Conveniently located along the Pacific Coast Scenic Byway (Highway 101), only one hour west of Eugene, Florence is an easy and beautiful coastal destination.

With its accessible promenade in Historic Old Town, the Three Rivers Casino Resort and ocean and lakeside recreational activities, Florence offers visitors a full agenda of fun adventures and sightseeing.

Historic Old Town Florence is a charming 1900s fishing village built beside the Siuslaw River. Its original port and marina still bustle with boats and seafaring vessels. Visit the Siuslaw Pioneer Museum to learn more about the community's origins as a fishing village. Bay Street is lined with Victorian-style storefronts selling saltwater taffy, ice cream and souvenirs. Order a bowl of clam chowder and some local seafood at one of the many restaurants.

The Oregon Dunes National Recreation Area is the largest coastal sand dunes in North America. For easy access to the dunes, follow the South Jetty Road to a spot popular with beachcombers, surfers, windsurfers and ATV drivers. Or try sandboarding or a guided dune buggy ride. 

Florence is rich in outdoor pursuits. Beaches, parks, hiking trails, lakes and rivers are interwoven throughout the coastal community. Get outdoors on a coastal golf course, ride horses on the beach at sunset or take a tour of a carnivorous plant garden. 

Built in 2004 by the Confederated Tribes of the Coos, Lower Umpqua and Siuslaw Indians, the Three Rivers Casino Resort is a fun entertainment and gaming destination. With headlining shows, extensive gaming tables and progressive slot machines, casual to fine dining and the natural setting, this resort hotel is a getaway gem.

The Florence Events Center is home to the Last Resort Players theatre company and FACE—Florence Arts, Culture & Entertainment, an independent 501c3 all-volunteer nonprofit in support of the venue and all who use it. FACE hosts many arts, culture, and entertainment events like nationally-touring concerts, the Florence Winter Music Festival on the last weekend of January, the Florence Festival of Books in September, the whimsical Odd-ums Art Exhibit each autumn, and the Florence Indoor Yard Sale each spring. Discover the creative side to this coastal community at one of its many art shows or performances.

No visit to Florence is complete without an excursion north to see Heceta Head Lighthouse and the popular Sea Lion Caves. Explore the Oregon Coast from Dunes City to Cape Perpetua, and visit the Florence Area Chamber's Visitor Information Center for maps and more information.